Carey Mende-Gibson

Hi, I am Carey. I help companies build digital and direct programs to maximize return.

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A seasoned Direct and Digital professional with a foundation in marketing technology and insights. I am currently Partner/VP of Insights and Technology at Conversion. I manage conversions technology platform development including: Mobile, Social and Web. In addition I work with many of our large clients on database, loyalty and lead generation initiatives. As part of my role I developed and run the ongoing management of the Conversion Index. The Conversion Index? is a robust measure of a brand?s ability to attract, engage and ultimately convert to sale today?s search enabled, socially-connected consumers, customers and clients. Over 250 digital marketing communication data points are analyzed to determine what?s working, what?s not, why and how to fix it, fast. I am also a member of the CMA Customer Insights and Measurement Council.

VP at MobiMarketer

April 2009 - February 2010

http://mobilesocialmarketing.blogspot.com/

Director Analytics at Inbox Marketer

September 2005 - February 2010

This site has moved to http://mobilesocialmarketing.blogspot.com/

Manager Database Marketing at Scotiabank

May 2001 - September 2005

Associate Product Mgr at Flonetwork/DoubleClick

May 2000 - April 2001

Asst Product Manager at FloNetwork

2000 - 2001

Asst Product Mgr at FloNetwork (Acquired by DoubleClick)

2000 - 2001

Senior Analyst at Loyalty group/Airmiles/ADS

May 1997 - May 2000

Senior analyst at The Loyalty Group

2000 - 2000

Customer Insights & Analytics Council Member at Canadian Marketing Association

November 2011

Customer Insights and Analytics Council The Customer Insights and Analytics Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions.

Partner at Conversion Marketing-Communication

February 2010

Conversion is the first marketing-communication company designed and engineered for the 21st century. Our proprietary Brand Publishing Model helps marketers; - Make their brands, products and services as discoverable as possible - Develop customer centric brand editorial strategies and produce compelling brand content - Build brand communities that drive business results - Leverage effective measurement strategies

York University - Schulich School of Business

1994 – 1997